realtors

Mobile Marketing

Mobile Marketing provides incredible revenue opportunites for Realtors!

In tough economic times and unusual real estate market conditions every Realtor is looking for ways to decrease expenses while increasing revenue….

So What’s The Answer?

Mobile Marketing!  aka. (Texting) 

That’s right, texting can improve your marketing and follow up immensly.  One of the more obvious benefits will be the elimination of those costly flyers that sellers require you put on the For-Sale Sign.  Instead you use a small sign like this one to tell the interested prospect to text your keyword to get the information on your listing.  Want to try it out, go ahead get out your phone and Text “RealtorSMS” to 85800.  Think of the paper, printer ink & toner that you will save.  Not to mention the gas & time it takes to drive over to the listing every week to fill the flyer box.

I am not sure about you, but I know that I certainly don’t get a phone call from everyone who takes one of my flyers.  With mobile marketing on the other hand, you capture every prospects phone number immediately.  This gives you several options to follow up with the prospect while they are in front of your listing.  Imagine being able to notify every prospect who ever had an interest in your listing of your upcoming open house, a price reduction or a new listing around the corner.

This is really the tip of the iceberg when it comes to mobile marketing for Realtors.  If you want to know more about how this technology can help you generate more leads give me a call today.

I will show you how to use this service to improve your business and increase your level of service by doing what you should be doing to sell your listing anyway.

realtors

7 Reasons Your Website Sucks!

Real Estate is a highly competitive industry and Realtors need to distinguish themselves from their peers; yet the majority of Realtors use generic template websites from a handful of vendors.

Blogs are the new website!

Let me explain why you should shut off your website and replace it with a WordPress Blog immediately.

First let’s talk about websites:

• Websites are static.  Once the site goes live the content is rarely changed or updated….Search engines hate this!
• Custom Websites require expensive web designers to create the site AND to provide ongoing management.
• Custom Websites can take weeks or even months to complete.
• Template Websites are generic and look just like 90% of all other Realtor sites on the web
• Template Websites come with template content AND most Realtors never take the time to re-write the site content.  Search engines hate duplicate content… So guess what it is likely that the search engines hate your website.
• Websites are really nothing more than a online brochure.
• Websites are NOT interactive!

So now let’s talk about blogs:

• Blogs are Web 2.0… Very Interactive!
• Blogs are content management systems.  This is the opposite of a “brochure”.  Blogs are a living site, they continue to grow and expand with fresh new content and links to other sites.
• Blogs encourage Realtors to be a true expert on their niche.  This is good because it now keeps Realtors focused on providing relevant content to their clients.  I guess you could say that blogs help keep Realtors focused on the consumer instead of themself.
• Blogs are original.  “Assuming you aren’t just stealing someone else’s content”
• Blogs are simple to set up and require no expensive programmers or designers.  In fact they are so quick & easy to setup that I will even help you set yours up for FREE!  See below for details!
• Blogs are widget friendly which means you have a ton of cool “widgets” that you can put on your site in minutes.
• Blogs can have mulitple IDX “MLS” tools
  

So hopefully you see the choice is obvious, all you need is a blog.  This isn’t just my opinion, many industry experts are saying the same thing on Inman News.

FREE WordPress Blog Setup & 7 Day E*Course

Want me to setup your blog for you for FREE?  No problem, here’s what you need to do:  Visit ThinkHost and setup your hosting account.  ThinkHost is one of the better hosting companies available and they have the lowest pricing also.

After you have your hosting setup you will receive a welcome email and receipt from ThinkHost, just forward me this email and I will be happy to setup your blog for you for free.

Once we have your blog all setup you will want to download this FREE 7-Day E*Course to get you started on the fast track. Just fill out the below form to get your 7-Day E*Course.

realtors

Remax shuts down 11 offices

Real Estate is changing for Realtors — stretching from the urban streets of the big city to the rural roads of America — and it is paying dividends for both the company and its agents.

“This is not a geo-centric business anymore. The office has become less of a focus,” said Allan Bernardi, broker and chief executive officer of RE/MAX Dolphin. “Technology has reduced the need to get the client into the office. You need to go where your clients are.”

“Your office goes wherever you are. You are able to stay connected and be more productive,” said Gayle Pietras, a RE/MAX Dolphin broker-manager.  Read Full Story.

Though many companies realized the distinct advantages to going virtual a couple years ago, I believe the current economic conditions are forcing the industry to let go of their glamorous brick-n-mortar offices today.  With Broker’s leading the way, agents, too, are adapting — some faster than others.

Most people say they hate to change, but my experience tells me that these people just love complacency more.  Realtors have been comfortable for a hundred years; the industry really did nothing to help Realtors adapt to the new economy.  Real Estate used to be all about the Realtor, with control over the information and unspoken rules of working for only the highest commission (ie. Dual Agency)……. Now Realtors are beginning to get that their job isn’t to control & maninuplate consumers.  Our job as Real Estate Professionals is to gather and present information to the client, to help them analyze the information they have collected, to work with the client as a partner throughout the entire process, and ultimately to help protect the client.

Dream Design Realty closed its Little Italy office in October 2007 and has operated virtually every since.  Unlike Remax we didn’t retain all of our agents, the change was to much for some.  The ones who welcomed the change are earning more today than they ever did in the office.  Below are a few pros and cons to going virtual.

Pro’s:

• Reduces your carbon footprint (less car time, save on gas money,
• Increased commissions for the agent
• Shifts focus from the Realtor to the client (must meet clients where its convenient for them)

Con’s:

• It’s difficult to work from your home on a daily basis
• Requires displine (get out of your pjs and go out and talk to people)
• Requires change (of habits, mindset and attitude)

Dream Design Realty recognizes the change can be difficult; therefore we provide Realtors the latest tools & systems to help the achieve their personal & business goals.  At Dream Design Realty we are all about Balance.  We believe in working smart, NOT hard.  The change is a must and can be both simple and much more fun if you just welcome the change.  Dream Design Realty provides……..

• Tablet pc’s with Real Estate Dashboard “paperless transactions”; includes email & fax
• Niche “lead generating” Blog
• Professional phone system with auto follow
• Online greeting card system to manage client follow up and referrals
• Access to the University Club for your 92101 luxury buyers
• Assistance in setting up branch offices for those superstar agents who still desire the traditional office
• 100 Day Challenge (to help you get started on your best foot possible)

realtors

Consumers don’t care

Realtors if you worry about leaving your current company for fear your clients will no longer want to work with you; you must read this recent article on Inman News.  

Read more by clicking on this link:

http://www.inman.com/opinion/guest-perspective/2009/02/3/consumers-follow-agents-not-brands

Consumers want to do business with you, not your company!

realtors

What have you done for me lately?

When I was working as a Realtor I continuously asked myself, “what has my broker done for me lately?”

The answer was almost always nothing of great value.  Certainly nothing that was genuinely in my best interest.

This is exactly why I have built Dream Design Realty, to provide consistent value to Realtors.  In 2008 our company became a virtual company for several reasons, some of which included:

• Increasing our Realtors commission to 100%
• Eliminating their need to drive to/from an office each day, saving hundreds of dollars in gas money
• Saving them the parking headaches that come with working downtown
• Eliminating the distraction of sitting in the office with busyness instead of business

In 2009 we have created three very important strategic partnerships to add more value to our Realtors bottom line:

• Go Paperless allows our agents to streamline the transaction paperwork and save hundreds of dollars in TC fees, paper, toner, fax bills, etc…
• RE Coaching Company provides all of our agents with a 6-12 week CORE Real Estate Training
• Elle Schaeffer – Virtual Marketing Assistant to manage all your Realtor marketing activities

We are also in process of finalizing a partnership with web designers to develop “lead generating sites” exclusively for each of our agents.  Additionally we are working on a partnership with top notch online marketers to help you increase the amount of leads you are getting with your online efforts.

So if you are asking yourself, “What has my Broker/Company done for me lately?”  You need to give us a call to see how joining our team will help you improve your business and increase your income.

If you aren’t asking yourself, “What has my Broker/Company done for me lately?”, maybe you should!

realtors

San Diego Realtors are happy

Dream Design Realty is expanding by  hiring Realtors in San Diego! 

To expedite our expansion, I personally contacted 50-60 San Diego Realtors with a phone call the past two weeks in hopes of recruiting them to Dream Design Realty.  I targeted these agents by searching the MLS for all Realtors who closed fewer than 4 deals in 2008.  My reason for targeting this group to recruit was simple, I want to share my excitement for our extraordinary training/coaching program and our agent branding & marketing  system….which by the way are FREE to the Realtor. 

I am pleased to announce that despite the doom-n-gloom being reported from the media almost every Realtor told me they were extremely happy and felt they were succeeding in real estate.  I was also pleased to hear that the majority of these 50-60 Realtors mentioned that they were more than satisfied with the number of transactions closed in 2008.

I wish I had thought to ask better questions to these agents because I can’t help but wonder if they are truly happy or if they are just content.  I wonder how their life would be different if they had closed 12 deals last year.

I am really excited to share my company vision with any Realtor who may be struggling to earn consistent income working as a Realtor.  I opened this company ”To Provide A Better Way For Realtors To Succeed In Real Estate” and I believe that Dream Design Realty now has the best & most complete system to offer Realtors.

Is it possible that we hate change so badly that we convince ourselves that we are happy with so very little production & income?

realtors

Choose Hope NOT Fear

The Presidential Inauguration of Barrack Obama marks a day in History; a moment in time for each of us to become the change we wish to see in our world.

Today is a new beginning for all who choose to accept it; a new beginning for our spirit and soul.. Watching the Inauguration speech was inspirational and electrifying for millions; no doubt leaving each of us motivated to take action like never before.  I have seen countless interviews on the televison today with young people saying that they now believe they can be anything they want…feeling like they now have a reason to do more with their lives.

Without a watchful eye, our lives can spin out of control in the blink of an eye.  Maybe this is exactly what happened to our economy, our personal finances, our relationships and our businesses….did we just take our eyes off everything that is important to us?  What the hell were we looking at?

What I have taken away from today’s events:  Be a Leader in your family, Be a Leader amongst your friends, Be a Leader in your personal life, Be a Leader in your company, Be a Leader in your sphere of influence, Be a Leader in your business life….. Be a Leader!

realtors

2009 Challenge

Calling all San Diego Realtors…

Dream Design Realty is stepping up our game for 2009; will you join us?  Our goal for 2009 is simple “all agents on our team will close 12+ deals”.

Concerned with your production volume in 2008, give us a call to learn more Dream Design Realty

realtors

America’s Best Long-Term Housing Bets

Buyers who are savvy enough to buy while so many are sitting on the fence may want to read this Forbes article.  Read about 10 solid markets that are most likely to have vibrant economies moving forward.

Don’t follow the crowd.  Current economic conditions are excellent for those who dare to take the necessary risks to achieve great wealth in real estate.  America’s finest real estate is on sale for those with the means to buy.

realtors

What have you done for me lately?

Calling all San Diego Realtors……….

Have you closed fewer than 10 deals this year?  If so Dream Design Realty wants you on our team!

Dream Design Realty is an extraordinary brokerage looking for extraordinary REALTORS to achieve their goals with our extraordinary system.  That’s right our system is EXTRAORDINARY!  To find out more details about joining our company, please call me directly.  In the meantime I have listed a few highlights below for you to consider…..

• Generate 3-5 Referral deals for you in 2009
• 6-12 Weeks of CORE Real Estate Training
• 90 Day Success Plan
• Transactional Support & Training
• Provide you a FREE “lead generating” website
• Assist you in learning to work virtually & paperless “Eco Friendly / Green Realtors”

If you closed fewer than 10 deals this year, CALL US TODAY! 

MAKE 2009 YOUR MOST PROFITABLE YEAR EVER!!!!!!!!

realtors

Think Green, Paperless Real Estate

Can you imagine conducting your day-to-day business without paper?  Can you imagine a world without paper?  Thanks to companies like www.gopaperless.com we are closer than ever to making this a reality.  I was introduced to this company yesterday and would like to encourage you to consider the many benefits of taking your business paperless.

Read some startling statistics here.

realtors

The Real American Dream

My whole life I have heard people refer to “The American Dream” as owning a home; well that is until the real estate market came tumbling down in 2007.  I am a bit of a skeptic anyway, but this “American Dream” has always concerned me; after all, is this really the ultimate accomplishment in our dreams?  A country that has landed on the moon, invented electricity, sailed the unknown seas, built skyscrapers, developed the many travel industries that we use today, and so much more……”Owning A Home” is “The American Dream”.

I don’t know about you, but this is a very small accomplishment to label as “The American Dream”.  The current real estate market has hopefully encouraged us to dream a little bigger, to realize that life has more to offer than a house.

I believe what people really want is “Financial Freedom”.  Freedom from their monthly expenses, Freedom to do what they want and to go where they want when they want and the Freedom to travel the world.  We want the Freedom to dare to spend our days doing something we love rather than doing something we tolerate to make a living.

Dare to step outside your comfort zone; make each day the best you can.