“This is not a geo-centric business anymore. The office has become less of a focus,” said Allan Bernardi, broker and chief executive officer of RE/MAX Dolphin. “Technology has reduced the need to get the client into the office. You need to go where your clients are.”

“Your office goes wherever you are. You are able to stay connected and be more productive,” said Gayle Pietras, a RE/MAX Dolphin broker-manager.  Read Full Story.

Though many companies realized the distinct advantages to going virtual a couple years ago, I believe the current economic conditions are forcing the industry to let go of their glamorous brick-n-mortar offices today.  With Broker’s leading the way, agents, too, are adapting — some faster than others.

Most people say they hate to change, but my experience tells me that these people just love complacency more.  Realtors have been comfortable for a hundred years; the industry really did nothing to help Realtors adapt to the new economy.  Real Estate used to be all about the Realtor, with control over the information and unspoken rules of working for only the highest commission (ie. Dual Agency)……. Now Realtors are beginning to get that their job isn’t to control & maninuplate consumers.  Our job as Real Estate Professionals is to gather and present information to the client, to help them analyze the information they have collected, to work with the client as a partner throughout the entire process, and ultimately to help protect the client.

Dream Design Realty closed its Little Italy office in October 2007 and has operated virtually every since.  Unlike Remax we didn’t retain all of our agents, the change was to much for some.  The ones who welcomed the change are earning more today than they ever did in the office.  Below are a few pros and cons to going virtual.

Pro’s:

• Reduces your carbon footprint (less car time, save on gas money,
• Increased commissions for the agent
• Shifts focus from the Realtor to the client (must meet clients where its convenient for them)

Con’s:

• It’s difficult to work from your home on a daily basis
• Requires displine (get out of your pjs and go out and talk to people)
• Requires change (of habits, mindset and attitude)

Dream Design Realty recognizes the change can be difficult; therefore we provide Realtors the latest tools & systems to help the achieve their personal & business goals.  At Dream Design Realty we are all about Balance.  We believe in working smart, NOT hard.  The change is a must and can be both simple and much more fun if you just welcome the change.  Dream Design Realty provides……..

• Tablet pc’s with Real Estate Dashboard “paperless transactions”; includes email & fax
• Niche “lead generating” Blog
• Professional phone system with auto follow
• Online greeting card system to manage client follow up and referrals
• Access to the University Club for your 92101 luxury buyers
• Assistance in setting up branch offices for those superstar agents who still desire the traditional office
• 100 Day Challenge (to help you get started on your best foot possible)

The answer was almost always nothing of great value.  Certainly nothing that was genuinely in my best interest.

This is exactly why I have built Dream Design Realty, to provide consistent value to Realtors.  In 2008 our company became a virtual company for several reasons, some of which included:

• Increasing our Realtors commission to 100%
• Eliminating their need to drive to/from an office each day, saving hundreds of dollars in gas money
• Saving them the parking headaches that come with working downtown
• Eliminating the distraction of sitting in the office with busyness instead of business

In 2009 we have created three very important strategic partnerships to add more value to our Realtors bottom line:

• Go Paperless allows our agents to streamline the transaction paperwork and save hundreds of dollars in TC fees, paper, toner, fax bills, etc…
• RE Coaching Company provides all of our agents with a 6-12 week CORE Real Estate Training
• Elle Schaeffer – Virtual Marketing Assistant to manage all your Realtor marketing activities

We are also in process of finalizing a partnership with web designers to develop “lead generating sites” exclusively for each of our agents.  Additionally we are working on a partnership with top notch online marketers to help you increase the amount of leads you are getting with your online efforts.

So if you are asking yourself, “What has my Broker/Company done for me lately?”  You need to give us a call to see how joining our team will help you improve your business and increase your income.

If you aren’t asking yourself, “What has my Broker/Company done for me lately?”, maybe you should!

To expedite our expansion, I personally contacted 50-60 San Diego Realtors with a phone call the past two weeks in hopes of recruiting them to Dream Design Realty.  I targeted these agents by searching the MLS for all Realtors who closed fewer than 4 deals in 2008.  My reason for targeting this group to recruit was simple, I want to share my excitement for our extraordinary training/coaching program and our agent branding & marketing  system….which by the way are FREE to the Realtor. 

I am pleased to announce that despite the doom-n-gloom being reported from the media almost every Realtor told me they were extremely happy and felt they were succeeding in real estate.  I was also pleased to hear that the majority of these 50-60 Realtors mentioned that they were more than satisfied with the number of transactions closed in 2008.

I wish I had thought to ask better questions to these agents because I can’t help but wonder if they are truly happy or if they are just content.  I wonder how their life would be different if they had closed 12 deals last year.

I am really excited to share my company vision with any Realtor who may be struggling to earn consistent income working as a Realtor.  I opened this company ”To Provide A Better Way For Realtors To Succeed In Real Estate” and I believe that Dream Design Realty now has the best & most complete system to offer Realtors.

Is it possible that we hate change so badly that we convince ourselves that we are happy with so very little production & income?

Today is a new beginning for all who choose to accept it; a new beginning for our spirit and soul.. Watching the Inauguration speech was inspirational and electrifying for millions; no doubt leaving each of us motivated to take action like never before.  I have seen countless interviews on the televison today with young people saying that they now believe they can be anything they want…feeling like they now have a reason to do more with their lives.

Without a watchful eye, our lives can spin out of control in the blink of an eye.  Maybe this is exactly what happened to our economy, our personal finances, our relationships and our businesses….did we just take our eyes off everything that is important to us?  What the hell were we looking at?

What I have taken away from today’s events:  Be a Leader in your family, Be a Leader amongst your friends, Be a Leader in your personal life, Be a Leader in your company, Be a Leader in your sphere of influence, Be a Leader in your business life….. Be a Leader!

Consider this……  Join Dream Design Realty this month and align yourself with motivated professionals who will help you achieve your business AND personal goals.

You keep 100% of your commission when you work with Dream Design Realty.  Your commission cap is only $16 per day.

What broker will commit the time & resources to help you close 12 + deals in 2009?  Consider this:

12 Deals @ $300K average price = $3.6MM Gross Sales x 3% commission = $108,000 Gross Commission / Income which equals $296 per day income.

$296 Income – $16 Commission CAP = $280 Net Profit for you, the Realtor, per day working at Dream Design Realty.

If you didn’t meet your income goals in 2008, you need to invest 30 minutes of your time to see what my company has to offer you.  Below are a few highlighted benefits to you:

1. 6 – 12 Week Core Training: covers Listings, Prospecting, Lead Generation, Loan Modifications, REO/Short Sales, Contracts, Risk Mgmt
2. Transactional Training & Support
3. 90 Day Success Plan: business plan & business development, weekly coaching meeting, lifestyle meetings
4. Eliminate your TC fee’s
5. Lowest Commission CAP in town
6. $1000 Incentive to you for completing the RMS Designation @ SDAR
7. Marketing Assistant to help you with print & online marketing
8. Hi-Tech, Virtual & Paperless Company

And so much more….